OBAMA THE GREAT......MARKETER

In the increasingly unlikely outcome of an Obama loss in November, the Democratic presidential candidate might want to consider a career as a Mad Man: Last week, he edged out Apple, Zappos.com, Nike and Coors to win AdAge.com's 2008 marketer of the year. "I think he did a great job of going from a relative unknown to a household name to being a candidate for president," an AOL executive told AdAge, while BusinessWeek columnist Jon Fine attributed the candidate's success to social-networking campaigns. "It's a fuckin' Web 2.0 thing," he said. One executive who voted for Coors disagreed with Obama's marketing win, charging that political campaigns ran "false and misleading" ads and that political advertising in general went against the ANA's mission. Still, he's sexier than a Mac. Does that make McCain PC?

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